Local SEO
Local SEO is vital if you have a real storefront. Local SEO concentrates on local search results, while conventional SEO assists on a global or national level. Through the use of localization strategies, your company can be found when customers search for services like "hot wings near me."
Local SEO tactics include:
1. Putting your name, address, and phone number (NAP) on every website page.
2. Ensuring NAP accuracy in local directories, business listings, and social profiles.
3. Creating and maintaining your Google Business Profile.
NAP
Name, Address, and Phone (NAP) is an acronym. NAP is crucial for businesses who want to rank highly in local organic search results since search engines like Google utilise the information to decide which businesses to display for geo-targeted searches. How can companies use their NAP to improve their local search rankings?
First things first, double-check that your NAP is accurate across the board, on both your website and other websites all over the internet. According to local SEO specialists, Google and the other search engines use the cross-referencing of your NAP data on other websites as evidence that you are a real company. A "made for SEO spam site" (i.e., a website that isn't a legitimate business) is extremely unlikely to, for instance, NAP is crucial for businesses who want to rank highly in local organic search results since search engines like Google utilise the information to decide which businesses to display for geo-targeted searches. How can companies use their NAP to improve their local search rankings?
Suggested Readings
SEO Step-by-Step
Define SEO Common Terms
Off-page SEO
On-page SEO
