Define SEO Common Terms
Keywords are the words that users plug into a search engine whenever they seek out information over the web.
Organic traffic is any traffic that comes to your site over a search engine search, excluding those who click on PPC links.
Search engine results page.
Pay-per-click advertising is an advertising strategy to rank products or landing pages above the normal Google SERP results. These links will say “ad” next to them.
The intent of the keyword search (e.g., is the user asking a question or looking to buy a product).
Snippets of text designed to describe a webpage to a search engine. For example, the title of the page is contained in an HTML title tag attribute.
Any algorithmic factor designed to influence a page’s ranking in a search engine for a particular keyword search.
The ability of search engines to find web pages on your site.
The ability of search engines to include your web pages in its web index.
The backend details of a website, including a web page’s speed and mobile rendering, which impacts its search rankings.
A list of ranking factors, including meta tags and header tags, designed to help a page rank higher in search results.
A list of ranking factors, including link building and acquisition, designed to improve your website’s visibility and authority.
The manual process of building backlinks or hyperlinks to a website, which is a vital ranking factor for most search engines.
Any update to Google’s core algorithm (e.g., Penguin, Panda) that influences a broad range of search rankings.
Core Web Vitals:
Technical SEO factors that Google finds important in determining a page’s potential user experience.
Expertise, Authority, Trust. A set of guidelines Google suggests to marketers to evaluate whether their content meets these criteria.