On-page SEO
One of the simplest and most popular techniques to increase site visibility is through on-page SEO. Using the best URL (universal resource locator) structure and adding keywords to your meta descriptions are both examples of on-page SEO.
The main on-page factors include:
Title tag:
an abbreviated title for your page that contains your primary keyword, secondary keyword, and brand name in less than 60 characters.
You may check how your title will appear in SERPs by using Moz's preview tool.
Meta description:
a short (160 characters or less) description of your webpage that entices visitors to click. You should include your keyword(s), synonym(s), or similar latent semantic indexing (LSI) terms and phrases.
Images:
Prioritise human readability over SEO when creating your photo titles, file names, captions, and alt text. Use keywords where appropriate, and adhere to Google's image best practises.
URL structure:
Usually, it's advisable to stay away from dates or strings of numbers. Instead, use dashes to divide your page title (including any keywords); for additional information, consult Search Engine Journal's comprehensive URL guide.
Internal linking:
These help search engines find and understand your pages. Internal links also keep visitors on your website, which tells Google that your information is relevant. Use a keyword as anchor text, not “click here.”
Content:
Write high-quality, original, search-optimized content based on search intent. Include your keyword in the first few sentences and at least one header. Use variations of your keyword throughout your content.
Suggested Readings
SEO Step-by-Step
Define SEO Common Terms
Off-page SEO
